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General Alliance Insurance Limited: Your Favourite Insurance Partner


There are a number of insurance companies in the market.

But only a few of them have the strength to give you the protection you require, General Alliance is the strongest company in the market.


Established in 1996, General Alliance changed the perception of what an Insurer should be. We:

(a) were solution-driven and customer-friendly partner.

(b) Gave Competitive Pricing

(c) Championed an Open Doors policy

(d) Removed the mystery surrounding insurance

That’s because at General Alliance, relationships can only be built by being transparent, innovative and flexible.


We realise that in trying economic times our clients need to make cut backs. We do not believe service and quality should be compromised. We maintain the standards whilst giving an affordable alternative.


In that ever transforming insurance space, we have to stay ahead of our competitors, this is done by:

  1. Being Innovative
  2. Being Dynamic
  3. Being Flexible
  4. Investing in technology
  5. Investing in our staff


General Alliance is a wholly Malawian owned company. We have established subsidiaries in:

  1. Tanzania- Star General Insurance Tanzania Limited
  2. Zambia- General Alliance Insurance (Zambia) Limited

In Malawi- we are in Blantyre, Lilongwe, Mzuzu and Zomba.

We decided to take the footprint of Malawi into the region and throughout the country


We are the only insurer in Malawi to receive an A+ Rating from the Global Credit Rating Co. (S.A.) for 8 years in a row.

It is imperative that large risks are covered by companies who have an International Rating- why expose yourself to anything else?

A rating agency takes account of number of factors-primarily they are concerned whether in the event of a claim the insurer has the financial ability to pay it. It is an independent rating and gives many of our clients’ comfort that they are in very safe hands.


All our products are available on our website

We specialise in insuring large corporates and large engineering risks. We also specialise in the manufacturing, transport, financial and agriculture sectors.

Our clients include some of the largest corporates in Malawi.


Would you want to insure with an insurer with the highest solvency ratio in the market?

Would you want to insure with a company which has regional presence with a wealth of expertise?

Would you want to insure with the only company that has been rated A+ by and international rating agency for 8 years in a row?

Would you want to insure with a company that is accessible whenever you want?

Would you want to have all of the above but still pay very competitive premiums?

If the answer to the above is YES- then please call General Alliance for a quotation or contact you broker.

Get In Touch

Alliance House Corner Sharpe Road/ Independence Drive
Blantyre, Malawi
 +265 1 822 100/111
 This email address is being protected from spambots. You need JavaScript enabled to view it.