
Who We Are
General Alliance was formed in 1996 when a group of leading business men noticed a gap in the insurance market; there was need for a company that was solution driven, providing bespoke products. We are now one of the leading insurers in Malawi and have a regional presence in Zambia.
In 2008, General Alliance decided to acquire an independent international rating. In the 7 years to follow we have been accredited with an A+ Claims Paying Ability (Global Credit Rating Co. (S.A.)). We also have the highest solvency ratio and cash coverage in the Malawian market. . Our F14 international solvency margin as used by GCR is 92.7%, being nearly 73% above the minimum requirement of 20%.This is what has given our current clients the confidence to insure their assets with us.
At General Alliance, we pride ourselves on providing a boutique service and having an open door policy. We have firmly established ourselves as the leading corporate insurer in Malawi.
Our current portfolio of clients includes some of the largest corporates in Malawi. We continually strive to achieve professional excellence so that we can serve our clients to the best of our ability.
Why Should You Insure With Us?
- The answer is simple; because here at General Alliance, our policy is to:
- Be innovative and not necessarily follow traditions
- Focus on Corporate and established individuals
- Provide a fast track claims settling service
- Tailor terms and conditions to suit clients with good insurance records
- Provide the most competitive terms
- Be accessible throughout the year
General Alliance provides competitive, affordable professionally designed short term Insurance products to corporate and non-corporate clients.

Understanding of the Requirements for Services
We are aware that insurance can be a complicated and time intensive matter and whilst we try and ensure that our clients do not have any problems, we know that there will be times when matters need addressing . In order for our clients to have peace of mind we have implemented (a) dedicated teams to deal with clients and outline how accounts will be dealt with during the year (b) opportunity for clients and their staff to visit our offices in order to understand the working of General Alliance(c) a tutorial for clients and their staff to see how claims are handled. We have discovered that some companies find it very useful to have their staff visit our offices and experience exactly how claims are processed and clients are dealt with. It also gives both parties an opportunity to develop a rapport.